Dana Darr

I only have four tattoos, but I love the world of tattoos. Whenever I try to convince someone to get one, they have the same problem, "I have no idea what I'd get done." This is how Tattoo Ideas got started!

Product Strategy

Jan 30, 2026

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7 min read

Netflix's $45B Couch-Rotting Machine

How removing one decision made them billions (and how to steal it).

Dana Darr

Product Strategy

The 5-Minute Rule That's Killing Your Revenue

Jan 23, 2026

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9 min read

The 5-Minute Rule That's Killing Your Revenue

How to remove friction using 4 science-backed principles.

Dana Darr

Product Strategy

Jan 16, 2026

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7 min read

I Changed My Subscribe Page 20 Times in 2025

Here's why commitment beats optimization (and how to finally pick one direction)

Dana Darr

Product Strategy

How this $500B AI Company Converts in 30 Seconds (And Why Your Product Doesn't)

Jan 9, 2026

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8 min read

How this $500B AI Company Converts in 30 Seconds (And Why Your Product Doesn't)

Most products don't have a conversion problem. They have a first-win problem.

Dana Darr

Product Strategy

How to Stop Failing at User Conversion (Real Onboarding Teardown)

Jan 2, 2026

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8 min read

How to Stop Failing at User Conversion (Real Onboarding Teardown)

I grabbed a random product and simplified their onboarding flow in half. Here's the visual breakdown showing you what's killing conversions and how to fix it.

Dana Darr

Product Strategy

Dec 26, 2025

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9 min read

Your 10-Second Conversion Checklist

A simple, science-backed gut check to see if someone understands your product in the first 10 seconds, and what to cut when they don’t.

Dana Darr

Product Strategy

Stop Adding Features. Start Removing Friction

Dec 19, 2025

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9 min read

Stop Adding Features. Start Removing Friction

Why Hick's Law proves that simplicity converts better than feature lists, and how to apply it to your product or service.

Dana Darr

Product Strategy

How Pain Convinces People to Buy Your Product

Dec 12, 2025

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9 min read

How Pain Convinces People to Buy Your Product

Most solopreneurs solve problems no one feels this week. Anchor your product to one sharp, recent pain to increase signups and revenue.

Dana Darr

+1% Revenue: The Single Clear Starting Point

Dec 11, 2025

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4 min read

+1% Revenue: The Single Clear Starting Point

More people start → more people hit first value → more conversions.

Dana Darr

Product Strategy

The One-Offer Pyramid: Build an Offer That Sells Itself

Dec 5, 2025

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8 min read

The One-Offer Pyramid: Build an Offer That Sells Itself

Learn how to structure one clear, simple, sellable offer using the three-level pyramid framework that removes friction and creates demand.

Dana Darr

Digital Product

Nov 28, 2025

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8 min read

The Productized Solopreneur System

How to turn your service into a product that consistently attracts clients.

Dana Darr

Product Strategy

Onboarding to Revenue: Turn New Users Into Paying Customers in Days, Not Weeks

Nov 21, 2025

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11 min read

Onboarding to Revenue: Turn New Users Into Paying Customers in Days, Not Weeks

From landing page to first win, here's how to redesign onboarding so Day 1 directly drives revenue to your product.

Dana Darr

Product Strategy

The Good & Bad of Onboarding Flows (And How to Fix Yours)

Nov 14, 2025

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10 min read

The Good & Bad of Onboarding Flows (And How to Fix Yours)

See what works, what doesn’t, plus real app examples to fix your own.

Dana Darr

Product Strategy

Productize Anything (Even Your Half-Baked Ideas)

Nov 7, 2025

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7 min read

Productize Anything (Even Your Half-Baked Ideas)

Most founders lose buyers because their offer feels abstract. Here's how to package anything into something people actually buy.

Dana Darr

Digital Product

Oct 31, 2025

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11 min read

Build a layoff-proof income in 30 days

Tiny offer + owned audience = an income buffer before sh*t hits the fan.

Dana Darr

Product Strategy

Stop hourly pricing, use this formula to charge what you’re worth

Oct 24, 2025

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9 min read

Stop hourly pricing, use this formula to charge what you’re worth

Use Outcome × Credibility × Scope to land a fair price fast.

Dana Darr

Digital Product

Oct 17, 2025

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8 min read

Turn your newsletter into a mini-product in 20 minutes

Start with proof, promise the outcome, point to one next step, that's the formula.

Dana Darr

Product Strategy

The 3 Critical Moments to Onboard Your Users

Oct 4, 2025

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9 min read

The 3 Critical Moments to Onboard Your Users

Welcome nudge, first success, tiny loop. Keeps new users from bouncing, which helps a solopreneur turn ideas into profit quickly.

Dana Darr

Product Strategy

Your First 1000 Users Only Takes One Outcome

Sep 26, 2025

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8 min read

Your First 1000 Users Only Takes One Outcome

Most solopreneurs build feature factories. Here's what gets you paid instead.

Dana Darr

Product Strategy

Sell Your Mobile App Before They Download

Sep 19, 2025

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6 min read

Sell Your Mobile App Before They Download

Most solopreneurs treat their app store like an afterthought. Here's what converts instead.

Dana Darr

Product Strategy

The 10-Word Offer That Actually Converts (And How You Can Steal It)

Sep 12, 2025

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6 min read

The 10-Word Offer That Actually Converts (And How You Can Steal It)

Most solopreneurs fumble the sale with feature lists. Here's what works instead.

Dana Darr

Product Strategy

Why Users Hate Your Product (And the Psychology Tricks That Fix It)

Jul 18, 2025

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8 min read

Why Users Hate Your Product (And the Psychology Tricks That Fix It)

BeReal hit 10M users with ONE feature. ChatGPT got 100M in 2 months. Here's the psychology behind why simple products win (and how to apply it) 🧠

Dana Darr

Product Strategy

How to Boost Your Sales Using The Starbucks Double-Points Hack

Jul 11, 2025

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8 min read

How to Boost Your Sales Using The Starbucks Double-Points Hack

Why 41% of Starbucks sales come from loyalty members (and how to steal their behavioral addiction playbook)

Dana Darr

Product Strategy

How Designjoy Turns Subscriptions Into Profit Magnets

Jul 4, 2025

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10 min read

How Designjoy Turns Subscriptions Into Profit Magnets

The UX psychology behind $3.1M in productized service revenue (and how to steal the blueprint)

Dana Darr

Product Strategy

Why Your Landing Page is Silently Screaming at Visitors

Jun 27, 2025

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11 min read

Why Your Landing Page is Silently Screaming at Visitors

Your landing page is leaking money, and it’s happening above the fold.

Dana Darr