How Designjoy Turns Subscriptions Into Profit Magnets

Hey, product-preneur!

Your service is harder to sell than a vegan hotdog at a tailgate party.

A colossal chunk of that “why” is because you aren’t:

• Keeping it simple.

• Offering a sexy outcome with clarity.

• Taking your customer through an emotional journey.

Meanwhile, Brett Williams at Designjoy turned "I do design stuff" into $3.1M with the world's most boring tagline: "Design subscriptions for everyone."

He cracked the psychology that turns browsers into buyers and keeps them coming back for more. Here is how you’re going to do it…

What’s bubbling in this week’s potion:

• The Unlimited Paradox: Why "unlimited requests" sounds terrifying until clear boundaries make it irresistible.

• The 3-Tier Sweet Spot: Most productized services fail because they optimize for features, not feelings.

• The Subscription Seduction Secret: With everyone and their cousin launching productized services, the winners won't be those with the best skills, they'll be the ones who master the psychology of packaging those skills into irresistible offers.

So let's stop over-complicating what should be stupidly simple and turn your scattered expertise into a subscription that sells itself.

Link Drops

Save this checklist for busy founders on packaging your service. ➜ LinkedIn

Costco creates customers who blackout, leading to an average $300 cart spend. Here's how to replicate their membership success! ➜ YouTube

First time reading?

Potion of the Week

The Problem That's Eating Your Conversion Rate

You've got skills. You've got ideas. But when someone asks, "What exactly do you do?" You launch into a 47-point life story that makes their eyes glaze over faster than a Krispy Kreme.

Sound familiar?

While building Product Potion, I've watched myself complicate the simplest offers into Frankenstein monsters. One day I'm "a UX psychology consultant," the next I'm "a fractional strategist who also does newsletters and maybe some course creation if the moon is right."

Meanwhile, Brett Williams at Designjoy turned a single skill into $3.1M in revenue with the world's most boring tagline: "Design subscriptions for everyone."

The difference? He cracked the UX psychology code that turns browsers into buyers and keeps them coming back for more. 👀

The "Unlimited Paradox" That Breaks Brains (In a Good Way)

Designjoy figured out that most productized services miss:

Unlimited requests + Clear boundaries = Purchase confidence

Your brain is wired to fear the unknown. When you see "unlimited," you immediately think "What's the damn catch??"

But when those unlimited requests live inside crystal-clear tiers ($4,995/month, $8,995/month, $12,995/month), something magical happens.

The paradox of choice disappears. You're not choosing between infinite possibilities; you're choosing between three doors, each with a clear outcome. And remember, clear outcomes sell, especially when it comes to productized services.

Why Your Service Isn't Selling Itself

Most productized services fail because they optimize for features, not feelings. They list what you get instead of what you gain.

It is important to know and sell your why. This provides the journey that brings feelings and relief from your productized service.

Designjoy doesn't sell "graphic design." Designjoy sells the promise of "never having to hunt for a designer again."

The emotional weight of that promise means no more Upwork HELL, no more ghosted freelancers, no more design debt. It all hits harder than any blubbery feature list.

When you remove decision fatigue, price becomes secondary. At $5,000/month with 15-24 clients, Designjoy proves people will pay premium prices for premium clarity.

Subscription Seduction Serum

This week's potion is so good it’s serum quality! Bet you didn’t even know that was a thing. If you need to know how to price and package your offer, use these proven methods that sprinkle in a bit of psychology (so you know it works).

Here, steal this for your own “unlimited” service:

Diagnose: Stay at 3 tiers maximum

• Kill every option that doesn't directly solve your core promise

• Each tier should feel like a natural progression, not a feature dump

• Can your Mom explain the difference between tiers?

Tweak: Make "unlimited" feel safe

• Define clear boundaries within the unlimited promise

• Use time-based constraints (48-hour turnaround) not quantity limits

• Show what unlimited looks like in practice (case studies, examples)

Profit: Lead with the emotional outcome

• Don't sell the service, sell the transformation

• Position yourself as the solution to their recurring nightmare

• Make the status quo more expensive than your service

What's Stopping Your Service From Selling Itself?

As your sarcastic therapist, I bet that you're probably over-complicating what should be stupidly simple. We’ve all had that experience in life.

Designjoy's stroke of genius isn't in their design skills, it's in their psychological packaging. They turned a skill everyone has into a system everyone wants.

Your turn:

Reply or leave a comment, and I'll respond with something valuable. I swear!

Struggling to showcase your services effectively and boost your earnings?

Schedule your Clarity to Cash consultation today, and I'll identify the issues hindering your business. Together, we'll create a prioritized action plan, working weekly for a month to ensure you have a clear path forward without the burden of overthinking. If you don't find value in our first session, I'll refund your money.

Corking Things Up

Here are some ways I can help

Idea-to-Offer Clarity Kit — a tool to help you cut through the chaos, pick one aligned idea, and start building with confidence.

Async Potion Review — a quick product teardown that includes a 15m Loom walkthrough and a one-page action plan, delivered within 48hr. If I can’t surface three actionable quick wins, you’ll be credited toward a live strategy call.

Don’t miss me too much, I’ll see ya next week! 👋 

— Dana

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