The 10-Word Offer That Actually Converts (And How You Can Steal It)

Hey, product-preneur!

Nothing is worse than not being able to sell your product. Whether that is on your website or in person while networking in a room of strangers.

So let’s set you up for success so you can convert strangers and start making an income instead of more confusion.

What's bubbling this week:

• If a stranger can’t repeat what you do in 5 seconds, you don’t have an offer, you have homework. Let’s fix it in 10 words.

• Quick test: send your homepage to a customer and ask, “What do we do?” If they hesitate, this issue is for you.

• Steal this: [Outcome] for [Audience] in [Constraint]. Ten words, five seconds, more sales. (I’ll show you how.)

Here’s how I can help:

Async Potion Review — a quick product teardown (website or mobile app) that includes a 15-minute Loom walkthrough and a one-page action plan, delivered within 48 hours.

If I can’t surface three actionable quick wins, you’ll be credited toward a live strategy call.

If you want clarity and a path to cash, schedule a call with me below.

First time reading?

Potion of the Week

Your offer sucks (here's how to fix it)

Your brain runs on strategizing like it's cocaine. You have an idea, you pile features into your pitch like another log on the fire. Rinse and repeat.

News flash: the roof is now on fire and your customers don't know what the hell you're selling.

Sound familiar?

You Don't Need More Features

You need one sentence.

A crispy, 10-word promise that hits harder than your morning coffee and a cigarette (I don’t smoke) and converts better than any feature list you've ever written.

That's why I stole this framework from the dark depths of chaos and made it a system that turns confused browsers into paying customers.

Why Most Solopreneurs Fumble the Sale

Your customers have the attention span of a goldfish swimming through TikTok. Studies show users spend exactly 5 seconds deciding if your product is worth their time.

The worst thing you can do is throw features at them like confetti at a wedding nobody asked for.

For example, in the AI gold rush, we constantly hear "AI-powered,” and it instantly loses trust, which drops purchase intent. We all create generic creator gibberish that makes people's eyes glaze over faster than a Krispy Kreme donut.

Imagine if I went from "AI-powered design optimization platform with advanced analytics" to "Turn ugly designs into $10K clients — guaranteed results." At least the em dash is less obvious that AI was used. 😉

Just like that. Ten words. Clear outcome. Equal real money.

The Magic Sauce

The Five-Step Offer Formula

Here's how I’ve learn to solve offer confusion for my business, so you can turn from another face in the crowd to the obvious choice:

1. Draft Your Sloppy First Attempt

Write outcome + audience + constraint in 10 words max. Don't overthink it. Perfection is the enemy of shipped.

2. Steal Words From Your Customers

Comb through reviews, chats, interviews. Capture exact "when I..." phrases. Use their language, not yours.

3. Test With Real Humans

Run 5-second tests with 5-10 ideal customers. Ask: "What is it? For who? Why better?" Keep iterating until 80% get it right. 

4. Skip the AI Buzzword Trap

Mentioning "AI-powered" actually reduces purchase intent. Lead with concrete benefits that hit emotional triggers, not tech specs.

5. Replace Adjectives With Outcomes

Instead of "powerful analytics," say "5 qualified demos per week." Numbers beat fluff every time.

Borrow From These Examples

Look at Calendly: "Easy scheduling ahead." Linear: "Purpose-built tool for planning and building products."

Simple. Clear. Effective.

Speed Beats Perfect Every Time

A clear one-sentence offer erases the struggle to explain what you do at dinner parties.

You shift from rambling about features to delivering a thought-provoking value bomb that makes people lean in and ask "how?"

So if you're tired of watching potential customers bounce faster than a rubber ball, stop burying your value in feature soup and craft that killer one-sentence offer.

That's how you move straight into consistent revenue and get that much closer to never explaining your business twice.

Corking Things Up

Turn ugly designs into $10K clients — guaranteed results.

Being a solo founder can be confusing, so let’s bring you clarity and cash together. I'll identify the issues hindering your business. Together, we'll create a prioritized action plan, working weekly for a month to ensure you have a clear path forward.

If you don't find value in our first session, I'll refund your money.

Don’t miss me too much, I’ll see ya next week! 👋 

— Dana

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