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Hey, {{first_name | product-preneur}}!
How many times have you quit before even starting?
I won't admit how many times it's been for me (blame my brain, not me!). But here's what I know after years of interviewing users and watching usability tests: you can read someone's face like a detailed map. Their behaviors expose the truth of where confusion and success lay.
And if you can read simple behaviors, you can start to understand what to manipulate in your product to trigger specific business metrics. Such as conversions. We all want to be mind readers, right?
Ever wondered why people quit before getting to the solution, that magical first win that keeps them hooked? The brain works in funny ways, and you have limited time.
So let's get into how you can drive a business that makes cash, not burns it. 👇
Want a clearer first win?
If your product has traffic but conversions feel… off, I’m opening 3 free 30-minute discovery calls this month.
No selling. No prep.
Just a quick outside perspective on where users are getting stuck before the value clicks.
👉 Save your spot now, or read on to see why you want this. 😉
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All products require one thing: they must work with the brain. If it's working against it, then you're going to see conversions struggle to rise.
News flash: Most products don't have a conversion problem. They have a first-win problem.
Most founders I've worked with assume conversions live in:
Better copy
More features
More traffic
More explaining
But that's not where people decide. People decide to marry or kill when they feel value for the first time. And that usually happens fast, like a swipe on Tinder... or not at all.
Our AI overlord, OpenAI's ChatGPT, thrusts users into their conversion machine in under 30 seconds. The proof is in the pudding: ChatGPT gained one million users five days after launching.
How is it done? ChatGPT obsesses over one thing:
Time to first win.
I remember the "oh shit" moment I felt when I no longer had to pay a therapist because I had one in my pocket now. All my problems were answered in seconds. Humans are no longer needed. Right? 🤔
The First Win Rule
Read this twice: The faster a user gets what they want, the faster they convert.
And the faster they convert, the faster your business makes money.
Okay, it may sound obvious, yet most products do the opposite.
They:
Over-explain before delivering
Parade features before value
Delay the payoff behind steps, friction, and decisions
Kinda makes you a little queasy I'm sure. But founders aren't dumb. It's hard to see your product the way a new user does. I've seen many founders assume that they know their product because they've "experienced the same problems," yet somehow their product is still shooting blanks. Conversions and retention rates are sliding down like sledding down Mt. Everest on a winter's day.
You don't read about the magic with great products. You experience it. It's like a first kiss. 🤌
You don't need instructions. You don't need context. You just know. If you've used ChatGPT, Claude, Perplexity, or another AI tool you've felt that emotional hit, that "oh shit." You see, that emotional hit is the conversion lever most founders ignore.
This new technology opens the gates and does something most founders resist: absorbing the complexity so users don't have to.
This is where UX psychology quietly does the heavy lifting. Complexity has to live somewhere. Either inside the product... or inside the user's head. Tesler's Law states: the best products choose themselves to absorb the complexity and kill extra cognitive load on the user.