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Hey, {{first_name | product-preneur}}!
In the first five minutes, your potential customers' brains hijack their decision-making. They either buy or fly.
And most founders are making it harder than it needs to be.
Recently, I watched a founder add a feature request form to their homepage. Right next to the pricing button. Next to the demo CTA. Next to the newsletter signup.
Four buttons. Four directions. Zero conversions.
Their brain told them more options = more helpful. Science says the opposite.
Why this matters: You don't need more features. You don't need more ads. You don't need to rebuild everything. You need to remove the friction between "I'm interested" and "I just bought."
Getting users to their first win fast is what decides if they convert. Keep reading to learn the 4 adjustments backed by science that unlock revenue without the guesswork.
In case you missed it
Save your spot now: If your product has traffic but low conversions, I have one opening for a free 30-minute discovery call this month.
Watch this if you’re building alone: This video shares my honest thoughts on loneliness, loss, and how purpose keeps you moving when everything feels heavy.
Read this if revenue feels stuck: If you’re tracking subscribers instead of buying behavior, your audience might be lying to you.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
Potion of the Week
Where Most Founders Lose People (Without Realizing It)
Our brains pile on a million reasons why the business is failing. Then we add more stuff to fix it. Then we spiral.
That's why conversions get misdiagnosed, especially in the first 5 minutes.
Think about a restaurant with a menu as thick as a Harry Potter novel. How long does it take you to order? And how much do you trust a place that claims to do everything?
The same thing happens on your homepage, your onboarding flow, your pricing page. Every extra option splits their focus. They don't even realize they're overwhelmed.
They just leave.
Now here's how to fix it.