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Hey, {{first_name | product-preneur}}!
I changed my subscribe page 20 times in 2025, and it made me feel like a chicken with its head cut off.
If you're constantly changing your product, landing page, or offer every week, you have a big problem.
Here's the pickle: You can't learn without consistency. Every "minor" tweak resets user behavior. Every reset destroys pattern recognition. And without cold, hard data, you're just guessing the most important thing to you, your business.
But first, I’ll “bear it all” with a personal example (just for you). 👇
Looking for a simpler offer to boost your earnings?
If your product has traffic but conversions feel… off, I have 2 more openings for a free 30-minute discovery calls this month.
No selling. No pressure. Just a quick outside perspective on where users are getting stuck before the value clicks.
Save your spot now, or read on if you prefer to see the value first.
Help us make better ads
Did you recently see an ad for beehiiv in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not).
It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love.
If you’ve got a few moments, we’d really appreciate your insight.
Potion of the Week
My Embarrassing Learning Lesson
This was one of my early subscribe pages, but I’m not going to tell you what is wrong or right about it. Draw your own conclusions, learn from my journey, and reply with your thoughts on the clarity and the pain point Product Potion was “addressing.”
Product Potion’s 90-Day Subscribe Page
Feast your eyes on the (what feels like) millionth iteration, and I’ll ask the same questions without my thoughts. What does your initial gut reaction tell you about this updated version?
So how do you actually pick one direction and stick with it? Start with your offer.
Magic Sauce
Founder’s Conversion Foundation: Offer Clarity
Imagine this, your offer becomes so clear that customers instantly understand its value.
Getting clear on what you offer leads to revenue because…
It’s easy to say yes to.
It’s easy to deliver consistently.
It’s easy to test, refine, and sell across multiple platforms.
Start with these building blocks
Write the problem down: What does your person struggle with right now?
Write the promise: What do you help them achieve?
Write your method: How do you deliver?
Write your delivery format, timeline, and price: Choose one that’s fixed, clear, and predictable
Refine these so they fit together clearly
Use this as a general guide to get started when building an offer.
Make the problem more painful
Make the promise more specific
Simplify your method into 1-2 steps
Reduce delivery to its simplest form
Assemble everything into a one-page offer
Don’t forget the most important piece
This may come as a scary challenge, but freeze your product, landing page, or offer for at least 30 days.
Track one thing, it could be…
Sign-ups
Clicks
Scroll depth
Peace of mind
If you find people asking questions, write them down.
My Secret Weapon
If you give a sh*t about your business, then this is going to be easy.
Make an agreement with yourself. What helped me most was creating a North Star document. Humans stick with what they write down and commit to.
My North Star document usually includes:
Mission statement
Who this is for
Who this is not for
Core belief
Success metric
Spicy self-reminder to yourself
Are you interested in creating your own North Star document? I can share mine, so you have a super awesome example to get started. Just let me know below (it just takes one tap). 👇
Want help clarifying your offer?
If you want help putting together your offer, I have 2 free 30-minute discovery call slots open this month.
No pitch. No pressure. Just blissful clarity. 🤌
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
Corking Things Up
Commitment Leads to Cash
Every great scientist runs experiments. Your control (the thing that you compare to) in your experiment is your rotating ideas that have been doing nothing but confuse potential customers, and it’s time make a change this week.
Picking a single direction and actually sticking to your guns for 30+ days may feel like your brain is crumbling in on itself, but it will lead to revenue growth and actual data that guides your business—no more making blind assumptions, and no more overthinking.
👋 I’ll see ya next week! — Dana
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I respond to every reply. Let’s make this about YOU!