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Hey, {{first_name | product-preneur}}!
I changed my subscribe page 20 times in 2025, and it made me feel like a chicken with its head cut off.
If you're constantly changing your product, landing page, or offer every week, you have a big problem.
Here's the pickle: You can't learn without consistency. Every "minor" tweak resets user behavior. Every reset destroys pattern recognition. And without cold, hard data, you're just guessing the most important thing to you, your business.
But first, I’ll “bear it all” with a personal example (just for you). 👇
Looking for a simpler offer to boost your earnings?
If your product has traffic but conversions feel… off, I have 2 more openings for a free 30-minute discovery calls this month.
No selling. No pressure. Just a quick outside perspective on where users are getting stuck before the value clicks.
Save your spot now, or read on if you prefer to see the value first.
Help us make better ads
Did you recently see an ad for beehiiv in a newsletter? We’re running a short brand lift survey to understand what’s actually breaking through (and what’s not).
It takes about 20 seconds, the questions are super easy, and your feedback directly helps us improve how we show up in the newsletters you read and love.
If you’ve got a few moments, we’d really appreciate your insight.
Potion of the Week
My Embarrassing Learning Lesson
This was one of my early subscribe pages, but I’m not going to tell you what is wrong or right about it. Draw your own conclusions, learn from my journey, and reply with your thoughts on the clarity and the pain point Product Potion was “addressing.”
Product Potion’s 90-Day Subscribe Page
Feast your eyes on the (what feels like) millionth iteration, and I’ll ask the same questions without my thoughts. What does your initial gut reaction tell you about this updated version?
So how do you actually pick one direction and stick with it? Start with your offer.