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Hey, {{first_name | product-preneur}}!
You're at the chaotic grocery checkout, your lane comes to a standstill while someone argues about expired coupons. Frustration pours in.
Next to you, lane 3 opens, completely empty. A miracle in this economy. But you stay put. Why? Because the pain of waiting wasn't sharp enough to make you move those three steps.
Guess what? Your potential customers do the same thing daily, and I’ve noticed the same thing while building Product Potion.
If the problem you're solving isn't painful enough, 90% of your potential customers won't jump lanes. And you don’t want that! 🙅♂️
Here's the crackers for your chili: most solopreneurs are solving problems that sound important but don't hurt enough to make someone switch. You're shouting into the dark void about features and improvements while your customers are standing in lane 2 thinking, "Ehhhh, this is fine."
P.S. I was eating homemade chili with saltine crackers when writing this.
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Potion of the Week
Anchor to one painful problem that your customers feel during their current week. Not last month, or casual a nice-to-have. Especially not a theoretical improvement from ChatGPT. You need a problem that burns a hole straight into their brains right now.
This is why you focus and anchor: loss aversion and cognitive load reduction work together when you focus on a single, sharp pain point. Your customers are hunting to stop bleeding revenue, users, time, or credibility. That urgency is your weapon.
One painful problem simplifies your messaging, your product, and your path to revenue. Stop adding more features, more ideas, or more angles. Anchor to the one thing that actually hurts, and everything else gets easier.
🧠 UX Psychology: Loss aversion aka avoiding pain drives change faster than a hopeful gain. Research shows that users work harder to avoid losing something (time, money, status) than to gain something new. Products using this tactic correctly will receive higher activations. 💰
Next, let’s focus on the #1 thing you need to know when confirming what works or not with your product, so you can rest peacefully at night.