If your homepage feels "off," this is usually why

  • Visitors don't immediately understand what you do
  • Too many ideas compete for attention
  • The page asks users to think too early
  • Traffic comes in, but momentum dies fast

Most conversion problems are clarity problems.

This is a focused, clarity-first review of your landing page designed to remove cognitive load and make your message easier to understand and act on.

This is not a redesign.
This is not traffic optimization.
This is clarity work.

What's Included

  • Above-the-fold messaging teardown
  • Cognitive load audit (what's confusing, missing, or distracting)
  • Page structure and hierarchy recommendations
  • Clear primary CTA strategy
  • Annotated notes explaining what to fix and why

This is for

  • B2B SaaS founders
  • Solo or small teams
  • Products already getting traffic
  • Founders who want clarity before scaling

This is not for

  • Early ideas without users
  • "Make it prettier" redesign requests
  • People looking for quick hacks or gimmicks

Clear expectations

If after delivery you don't feel significantly clearer on your message and next steps, I'll refund the project. No debate.

Start with clarity

If you're unsure why your homepage isn't converting, the fastest way to find out is a short clarity check.

Book a free 15-minute Conversion Clarity Check