Hey, {{first_name | product-preneur}}!
Onboarding shouldn't feel like a job application.
But I just watched someone go through 6 screens before they could even see the product they signed up for. Six. Screens.
Name, email, password, business goals, team size, another goal selection, and finally... maybe they get to use the thing.
By screen three, I wanted to quit. And I'm not even a real user, I'm just some bald guy tearing apart onboarding flows on a Tuesday afternoon.
Potion of the Week
The Brain Quits Before You Do
Here's what's happening in your user's head during a long onboarding flow:
Screen 1: "Okay, I'm curious."
Screen 2: "Sure, makes sense."
Screen 3: "Wait, how much longer is this?"
Screen 4: "Do I even need this product?"
Screen 5: closes tab forever
Your brain can only juggle about 7 things before it starts rage-quitting. Every extra screen, every form field, every dropdown is cognitive load piling up like laundry you keep ignoring.
And statistically? If someone doesn't convert in the first seven days, they're never coming back.
So why are we putting a obstacle course between people and their money?
