Stop hourly pricing, use this formula to charge what you’re worth

Hey, product-preneur!

Five credible reviews can boost purchase likelihood by roughly 270%. ✨

Showing proof beats half-assed promises. If your price feels random, your buyer feels the risk. Credible proof matters more than ever when you're pricing your offer, and today you'll learn how to set a number in five minutes using outcomes, credibility, and scope.

What’s brewing:

• Stripe adds USDC subscriptions for global clients — recurring crypto payments just got easier for solopreneurs with international customers.

  • What it is: Stripe now supports recurring USDC payments in private preview and auto-converts to USD.

  • Why it matters: Fewer failed cross-border payments and faster settlement boost your cash flow.

  • Use it this week: Request preview access, enable Crypto, create a $1 test plan.

• Shoppers are value-first, price your "Good" tier smartly — tariffs and price shifts are pushing buyers toward “conscious” choices.

  • What it is: St. Louis Fed research shows consumers are prioritizing value over premium features right now.

  • Why it matters: Clear entry-level packages reduce sticker shock and protect conversions.

  • Use it this week: Add a lower-scope tier and watch take-rate versus margin.

• Senja adds 'import proof,' go ship a Wall of Love — new update lets you save testimonial images and import proof from any web page.

  • What it is: Senja's latest feature speeds up credibility building with one-click testimonial imports.

  • Why it matters: Faster credibility means higher willingness to pay without discounting.

  • Use it this week: Import three kudos, publish a proof page, embed it.

How I can help you:

Async Potion Review — a quick product teardown (website or mobile app) that includes a 15-minute Loom walkthrough and a one-page action plan, delivered within 48 hours.

If I can’t surface three actionable quick wins, you’ll be credited toward a live strategy call.

First time reading?

Potion of the Week

The Smoothie Formula

Think of pricing like a smoothie: the fruit is the Outcome (what they actually get), the protein is Credibility (proof you'll deliver), and the cup size is Scope (DIY, Done-With-You, or Done-For-You). Blend those, then add a fast-action bonus as the straw that makes sipping (aka buying) easier.

Start With a Promise

This week, write a one-sentence, measurable promise. Something like "Add 10 booked demos in 30 days." That's your base number.

Stack Your Trust Signals

To make your offer page more effective, you need to build trust. Start by adding five quick examples of successful past transactions or interactions. These can be testimonials or short statements from satisfied customers.

Create Your Tiers

Set three scopes with crisp boundaries. Let the middle tier be your "recommended" default.

Add the Nudge

To nudge over fence-sitters without cutting price, add a 48-hour bonus. Template pack, audit, or extra support call. Scarcity works when it's real and time-boxed, and it protects your margins better than couponing.

The Magic Sauce

Write a One-Sentence Outcome

Set a base price in 15 minutes by anchoring to ROI or savings instead of hours. Say this: "We add roughly 10 demos in 30 days—pay for outcomes, not time" (HBS Online).

Watch how many people ask about hourly rates versus results.

Drop a Five-Proof Block

Paste three quotes, one metric, and one logo in 20 minutes. Credible reviews materially lift purchase likelihood. Spiegel Research found five reviews boost purchase intent by 270% (Spiegel Research).

Track click-through rate before and after adding the proof.

Package Good, Better, Best Scopes

Table inclusions and exclusions, then bold the middle tier in 30 minutes. Tiered scope captures more buyers without discounts (HBR).

Measure which tier converts most and adjust your "recommended" flag.

Add a 48-Hour Fast-Action Bonus

Set a deadline via checkout and bundle an audit or template pack in 15 minutes. A 131-study meta-analysis confirms time-based scarcity reliably increases purchase intentions (Journal of Retailing).

Compare close rates with and without the bonus before you scale it.

Have questions?

Reply to any newsletter with your questions, and I might dedicate a newsletter to it to help others. I personally review and reply to each email, unless I reach thousands of subscribers.

Corking Things Up

Turn ugly designs into $10K clients — guaranteed

Being a solo founder can be confusing, so let’s bring you clarity and cash together. I'll identify the issues hindering your business. Together, we'll create a prioritized action plan, working weekly for a month to ensure you have a clear path forward.

If you don't find value in our first session, I'll refund your money.

Don’t miss me too much, I’ll see ya next week! 👋 

— Dana

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