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Hey, {{first_name | product-preneur}}!
Your onboarding is bleeding users and every millisecond counts. No, your product isn’t broken, but because you're making them think too much before they see value.
I watched this happen in real-time while working with a client. We built an AI-powered onboarding flow designed to be our "aha moment", they believed that this would finally fix our churn problem.
My job was to design it. My boss's job, apparently, was to add questions to it.
Every extra field. Every additional screen. Every "while we're at it, let's also ask about..." suggestion pushed users further from experiencing what our product actually did. We were suffocating the thing we wanted them to see.
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Potion of the Week
Hick's Law: More Options = Slower Decisions = More Drop-Off
Anchor to one painful problem that your customers feel during their current week. Not last month, or casual a nice-to-have. Especially not a theoretical improvement from ChatGPT. You need a problem that burns a hole straight into their brains right now.
This is why you focus and anchor: loss aversion and cognitive load reduction work together when you focus on a single, sharp pain point. Your customers are hunting to stop bleeding revenue, users, time, or credibility. That urgency is your weapon.
One painful problem simplifies your messaging, your product, and your path to revenue. Stop adding more features, more ideas, or more angles. Anchor to the one thing that actually hurts, and everything else gets easier.
🧠 UX Psychology: Hick's Law shows that decision time increases logarithmically with the number of choices. Every extra field, question, or feature you add creates measurable friction that drives users away before they experience your core value. Products that reduce cognitive load win.
Next, let's look at exactly how we applied this to cut onboarding time by 60%+ and get users to value in under a minute.