Productize Anything (Even Your Half-Baked Ideas)

Hey, product-preneur!

Productized services close 2–3x faster than hourly “consulting” calls because buyers know exactly what they're getting. Most solo founders lose deals in the first 10 seconds because their landing page sounds like a job description born from a dumpster fire instead of a product.

This week, you'll learn how to fix that. You can productize anything and sell it, even if you offer a service.

Quick Wins Lab

Add a Finish Line — Did you ever notice why most YouTube titles have a timeline in them? It’s for a good reason, and the same reason you should always add a clear finish line to your offer if you want to make money.

Adding a finish line creates urgency, motivates action, and prompts review. It’s just psychology. 🤷‍♂️🧠

Why it works? Buyers commit faster when they can see the win before paying. If you haven’t tried this in your offer, track your conversions and test it out!

How I Can Help:

Asynchronous Product Review — A simple breakdown of a key flow or landing page, featuring a 15-minute video explanation and a one-page plan with three practical tips to boost conversions, all provided within 48 hours.

If I can’t surface three actionable quick wins, you can have your money back. 👍

First time reading?

Potion of the Week

I Do UX Design" Is Costing You $3K Per Deal

One time I went to an entrepreneur meetup of 60ish and realized on the way there that I don’t know how to tell people what I do. Don’t get caught with your pants down like me.

Your brain treats abstract offers like a 10-year-old's magic trick gone wrong.

When someone says, "I do UX design," the audience needs to understand the outcomes, timelines, and costs involved. Most people aren't interested and will move on quickly, just as they did to me at that meetup.

Productization solves this by making your value instantly visible. 

Instead of "I help startups with retention," you say "The Sticky Onboarding Sprint: a 3-day UX sprint that boosts user retention by 30% within two weeks." One is a conversation. The other is a product (try to forget how long the title of it is).

Here's why it works: people don't buy your time, they buy their after state.

When your offer has a name, a clear outcome, and a set price, it bridges business clarity (what you're selling), marketing clarity (how you pitch it), and product clarity (what they'll experience). That alignment is what turns first impressions into paying users.

Your 30-day goal: turn one thing you already do into a productized offer. Name it. Price it. Sell it.

Now, let’s dig in. 👇

The Magic Sauce

1. Start with the problem, not your process

Most founders lead with what they do instead of what changes for the buyer. "I redesign onboarding flows" is a process. "I help startups keep 30% more users in the first two weeks" is a transformation.

Open every pitch, landing page, or cold email with the outcome, then pull up with your sexy productized offer as the vehicle. If someone doesn't care about the problem, they won't care about your solution.

2. Give your offer a name that sounds like a product

"The Sticky Onboarding Sprint" feels tangible. "UX consulting" feels like a meeting that never ends.

When you name your offer, you’re sending out the signal that it's repeatable, defined, and ready to kick ass. Three things that make buyers feel safe.

Pick a name that hints at the outcome and the format, then use it everywhere. It becomes slowly becomes a part of your brand. And If you feel sorta silly saying it out loud, it's probably working.

3. Set a fixed price and timeline, even if it's wrong

Hourly rates make buyers hesitate because they don't know the total cost. Fixed pricing removes that friction.

Start with a number that reflects 10–15 hours of your time, then package it as a sprint, audit, or workshop. If you underprice the first version, you'll learn fast, and you can always raise it after three sales. The goal isn't perfection; it's proof that people will pay for a packaged version of what you already do.

4. Test with five warm leads before you build anything

Send a one-page offer doc to five people who already trust you. Include the name, outcome, deliverables, price, and a Stripe Payment Link. If two or more say yes, you've validated demand. If nobody bites, your offer is either unclear or solving the wrong problem. Either way, you'll know in 48 hours and not six months.

Don’t be discouraged from this step. If you’re started from the bottom set a smaller goal. And if you want ideas on how to get scrappy on how to confirm an offer or product reply to this.

Corking Things Up

Clarity-to-Cash Sprint

In just 4 weeks, we'll work together to improve your first impressions and boost your sales by aligning your offer, message, and initial customer experience. 🤝

You'll walk away with:

• A productized offer that sells itself

• A landing page that makes your ICP say "Yes, that's me"

• 3 paying customers (validated revenue, not theory)

If you don't find value in our first session, I'll refund your money.

Reply to any newsletter with your questions, and I might dedicate a newsletter to it to help others. I’ll see ya next week! 👋 

— Dana

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