Simple lessons on clarity, execution, and building things that actually earn.
Monetization & Growth
+1
Mar 6, 2026
•
7 min read
The vanity scoreboard trap, and the 3 signals I track instead.
Feb 20, 2026
The next wave of products won't have better onboarding. They won't have onboarding at all.
Product Strategy
+2
Feb 13, 2026
8 min read
And it's not your product, it's the 47 micro-decisions they're making before seeing any value.
Feb 6, 2026
Why fake urgency kills trust faster than it builds revenue.
Jan 30, 2026
How removing one decision made them billions (and how to steal it).
Jan 23, 2026
9 min read
How to remove friction using 4 science-backed principles.
Jan 16, 2026
Here's why commitment beats optimization (and how to finally pick one direction)
Jan 9, 2026
Most products don't have a conversion problem. They have a first-win problem.
