I'm teaching from the bloodbath

One real move per week for you to steal as a solo builder who is still in it.

Latest

Early Traction

Jul 3, 2026

•

3 min read

Marketing your product is easy: She made $511 in 16 days

Distribution doesn't have to be complicated. Here's the pattern to steal.

Product Strategy

Jun 26, 2026

•

2 min read

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

The UX psychology behind Acorns' cancel screen. And what solo founders can steal from it today.

Product Strategy

Jun 19, 2026

•

2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

•

2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Early Traction

Jul 3, 2026

•

3 min read

Marketing your product is easy: She made $511 in 16 days

Distribution doesn't have to be complicated. Here's the pattern to steal.

Product Strategy

Jun 26, 2026

•

2 min read

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

The UX psychology behind Acorns' cancel screen. And what solo founders can steal from it today.

Product Strategy

Jun 19, 2026

•

2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

•

2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Product Strategy

Jun 5, 2026

•

2 min read

How Dating Apps Built a $6B Business Off Confusion

The pattern is called Monetized Uncertainty. Here's how to tell if your product runs it.

Product Strategy

May 29, 2026

•

2 min read

Duolingo locked 40 million users out of their own phones

And they said thank you.

Product Strategy

May 22, 2026

•

3 min read

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

Two matchups. Four homepages. Three checks to run before you rebuild anything.

Product Strategy

May 15, 2026

•

3 min read

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

I audited 10 real Product Hunt startups. Every single one had at least one of these five revenue leaks. None of them cost a dollar to fix.

I'm teaching from the bloodbath

Latest

Marketing your product is easy: She made $511 in 16 days

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

Marketing your product is easy: She made $511 in 16 days

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

How Dating Apps Built a $6B Business Off Confusion

Duolingo locked 40 million users out of their own phones

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

Product Potion