I'm teaching from the bloodbath

One real move per week for you to steal as a solo builder who is still in it.

Latest

Product Strategy

Jun 26, 2026

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2 min read

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

The UX psychology behind Acorns' cancel screen. And what solo founders can steal from it today.

Product Strategy

Jun 19, 2026

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2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

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2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Product Strategy

Jun 5, 2026

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2 min read

How Dating Apps Built a $6B Business Off Confusion

The pattern is called Monetized Uncertainty. Here's how to tell if your product runs it.

Product Strategy

Jun 26, 2026

•

2 min read

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

The UX psychology behind Acorns' cancel screen. And what solo founders can steal from it today.

Product Strategy

Jun 19, 2026

•

2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

•

2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Product Strategy

Jun 5, 2026

•

2 min read

How Dating Apps Built a $6B Business Off Confusion

The pattern is called Monetized Uncertainty. Here's how to tell if your product runs it.

Product Strategy

May 29, 2026

•

2 min read

Duolingo locked 40 million users out of their own phones

And they said thank you.

Product Strategy

May 22, 2026

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3 min read

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

Two matchups. Four homepages. Three checks to run before you rebuild anything.

Product Strategy

May 15, 2026

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3 min read

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

I audited 10 real Product Hunt startups. Every single one had at least one of these five revenue leaks. None of them cost a dollar to fix.

Behavioral Design

May 8, 2026

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3 min read

LinkedIn's $2B Blurred Name (And What Your Product Is Missing)

How LinkedIn built a $2 billion subscription business from one product decision, and the three moves you can steal this week.

I'm teaching from the bloodbath

Latest

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

How Dating Apps Built a $6B Business Off Confusion

$225,217 Cancel Screen: What Acorns Knows About Churn That Most Founders Don't

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

How Dating Apps Built a $6B Business Off Confusion

Duolingo locked 40 million users out of their own phones

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

LinkedIn's $2B Blurred Name (And What Your Product Is Missing)

Product Potion