Squeeze more revenue out of the product you built

One weekly breakdown showing founders how to convert and retain more users — brewed from the companies already doing it at scale.

Products

Revenue Leak Map

$500.00

Find exactly where your product is losing people — and what to fix first.

Get my Revenue Leak Map

Leak Ledger

Free

Weekly UX and conversion intelligence for founders who want to know why products leak users and money.

Get the Leak Ledger

Latest

Product Strategy

Jun 19, 2026

•

2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

•

2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Product Strategy

Jun 5, 2026

•

2 min read

How Dating Apps Built a $6B Business Off Confusion

The pattern is called Monetized Uncertainty. Here's how to tell if your product runs it.

Product Strategy

May 29, 2026

•

2 min read

Duolingo locked 40 million users out of their own phones

And they said thank you.

Product Strategy

Jun 19, 2026

•

2 min read

When Should Your Product Have a Longer Onboarding?

Short onboarding isn't always better. Here's the one question that tells you which one you actually need.

Creator Growth

Jun 12, 2026

•

2 min read

The AI System Running My Brand on 10 Hours a Week

I'm a systems builder to a fault, so much that I strategize and build instead of ship. This time the system worked.

Product Strategy

Jun 5, 2026

•

2 min read

How Dating Apps Built a $6B Business Off Confusion

The pattern is called Monetized Uncertainty. Here's how to tell if your product runs it.

Product Strategy

May 29, 2026

•

2 min read

Duolingo locked 40 million users out of their own phones

And they said thank you.

Product Strategy

May 22, 2026

•

3 min read

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

Two matchups. Four homepages. Three checks to run before you rebuild anything.

Product Strategy

May 15, 2026

•

3 min read

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

I audited 10 real Product Hunt startups. Every single one had at least one of these five revenue leaks. None of them cost a dollar to fix.

Behavioral Design

May 8, 2026

•

3 min read

LinkedIn's $2B Blurred Name (And What Your Product Is Missing)

How LinkedIn built a $2 billion subscription business from one product decision, and the three moves you can steal this week.

Behavioral Design

May 1, 2026

•

3 min read

McDonald's $73M Fry Trick (You're Doing It Backwards)

The loss leader, the anchor, and the drive-through funnel. Three plays your product needs to steal.

Squeeze more revenue out of the product you built

Products

Latest

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

How Dating Apps Built a $6B Business Off Confusion

Duolingo locked 40 million users out of their own phones

When Should Your Product Have a Longer Onboarding?

The AI System Running My Brand on 10 Hours a Week

How Dating Apps Built a $6B Business Off Confusion

Duolingo locked 40 million users out of their own phones

Beehiiv vs HubSpot: The Homepage Psychology Solo Founders Copy Wrong

10 Product Hunt Startups. Same 5 Revenue Leaks. $0 to Fix.

LinkedIn's $2B Blurred Name (And What Your Product Is Missing)

McDonald's $73M Fry Trick (You're Doing It Backwards)

Product Potion