Sell Your Mobile App Before They Download

Hey, product-preneur!

You just spent months building your app, only to watch people scroll past it in the app store like it doesn’t exist. 🥲

If you take some time to make sure you hit everything on this checklist, you won’t regret it. This will convert casual browsers into downloads, so you can start making revenue instead of regret.

What's bubbling this week:

• Your app store page is your movie trailer. People decide in 3 seconds whether they care. Most solo builders blow it with generic screenshots.

• Quick test: show your app store page to a stranger and ask, "What does this app do?" If they hesitate, this issue is for you.

• Show actual app screens + clear value props + social proof. Three elements, three seconds, more downloads. (I'll show you how.)

Here’s how I can help:

Async Potion Review — a quick product teardown (website or mobile app) that includes a 15-minute Loom walkthrough and a one-page action plan, delivered within 48 hours.

If I can’t surface three actionable quick wins, you’ll be credited toward a live strategy call.

If you want clarity and a path to cash, schedule a call with me below.

First time reading?

Potion of the Week

Your App Store Page is Killing Downloads

It's dark, you already ate half your popcorn before the movie starts, but you just witnessed the most badass trailer and you're convinced you have to see it next month.

That's exactly how you want people to feel about your mobile app. Except most solo builders create the equivalent of a boring documentary trailer when they could be making The Dark Knight.

This may sting, but you're losing downloads before people even hit the download button. That is why today’s lesson is all about pre-boarding in the app store.

The Onboarding Roadmap

1. Pre-boarding (today’s focus)

2. Welcome experience (onboarding)

3. Account creation (signing up)

4. First success moment (the final hook that starts that sweet addiction)

You Need a Better Movie Trailer

Your app store page is the make-or-break moment where browsers either become users or bounce to your competitor in 2.4 seconds flat.

That's why I reverse-engineered apps that actually dominate download charts and built a system that turns your app store into a conversion machine.

Why Apps Die in the Store

Here's what's happening: someone discovers your app, lands on your store page, and immediately starts the mental math of "Is this worth my time and phone storage?"

You have one shot to answer that question before they scroll away forever.

Most solo builders blow it by showing abstract concepts instead of concrete value. They lead with features nobody cares about instead of outcomes people desperately want.

For example, I see apps that say "Advanced AI-powered productivity suite" when they should say "Never miss a deadline again." One sounds like homework, the other sounds like sweet salvation.

The difference isn't necessarily the product, it's how you present it in those first seconds.

The Magic Sauce

Your Pre-Boarding Conversion System That Drives Downloads

Here's how I learned to turn app store browsers into paying customers, so you can stop watching people bounce:

1. Lead With Real App Screenshots

Show actual interfaces doing actual things. People want to see exactly what they're downloading, not stock photos of people smiling at phones.

2. Add Clear Value Headlines Per Screen

Each screenshot needs a headline that screams "This screen will solve [specific problem] for you." Make the benefit obvious.

3. Weave Social Proof Into Visuals

Display user counts, ratings, or quick testimonials right in your screenshots. Social proof removes risk.

4. Match Platform Expectations

iOS users expect clean minimalism, Android users expect material design. Don't fight the platform conventions.

Copy What Works

A clear app store page eliminates the guesswork that makes people hit the back button.

You transform from another generic app in a crowded store to the obvious choice that makes people think "Finally, exactly what I needed."

So if you're watching your download numbers flatline while competitors with worse products are climbing the charts, stop treating your app store page like an afterthought and start treating it like your most important sales page.

That's how you turn browsers into users and users into revenue without spending another dollar on ads.

Corking Things Up

Turn ugly designs into $10K clients — guaranteed results.

Being a solo founder can be confusing, so let’s bring you clarity and cash together. I'll identify the issues hindering your business. Together, we'll create a prioritized action plan, working weekly for a month to ensure you have a clear path forward.

If you don't find value in our first session, I'll refund your money.

Don’t miss me too much, I’ll see ya next week! 👋 

— Dana

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