Library of Potions

Product StrategyProduct Strategy
+2+2
Productize Anything (Even Your Half-Baked Ideas)

Productize Anything (Even Your Half-Baked Ideas)

Most founders lose buyers because their offer feels abstract. Here's how to package anything into something people actually buy.

Dana Darr
Business StrategyBusiness Strategy
Build a layoff-proof income in 30 days

Build a layoff-proof income in 30 days

Tiny offer + owned audience = an income buffer before sh*t hits the fan.

Dana Darr
Business StrategyBusiness Strategy
Stop hourly pricing, use this formula to charge what you’re worth

Stop hourly pricing, use this formula to charge what you’re worth

Use Outcome × Credibility × Scope to land a fair price fast.

Dana Darr
MarketingMarketing
+1+1
Turn your newsletter into a mini-product in 20 minutes

Turn your newsletter into a mini-product in 20 minutes

Start with proof, promise the outcome, point to one next step, that's the formula.

Dana Darr
Product StrategyProduct Strategy
+1+1
The 3 Critical Moments to Onboard Your Users

The 3 Critical Moments to Onboard Your Users

Welcome nudge, first success, tiny loop. Keeps new users from bouncing, which helps a solopreneur turn ideas into profit quickly.

Dana Darr
Product StrategyProduct Strategy
+2+2
Your First 1000 Users Only Takes One Outcome

Your First 1000 Users Only Takes One Outcome

Most solopreneurs build feature factories. Here's what gets you paid instead.

Dana Darr
Product StrategyProduct Strategy
+2+2
Sell Your Mobile App Before They Download

Sell Your Mobile App Before They Download

Most solopreneurs treat their app store like an afterthought. Here's what converts instead.

Dana Darr
MarketingMarketing
+1+1
The 10-Word Offer That Actually Converts (And How You Can Steal It)

The 10-Word Offer That Actually Converts (And How You Can Steal It)

Most solopreneurs fumble the sale with feature lists. Here's what works instead.

Dana Darr
PsychologyPsychology
+1+1
Why Users Hate Your Product (And the Psychology Tricks That Fix It)

Why Users Hate Your Product (And the Psychology Tricks That Fix It)

BeReal hit 10M users with ONE feature. ChatGPT got 100M in 2 months. Here's the psychology behind why simple products win (and how to apply it) 🧠

Dana Darr
Product StrategyProduct Strategy
+1+1
How to Boost Your Sales Using The Starbucks Double-Points Hack

How to Boost Your Sales Using The Starbucks Double-Points Hack

Why 41% of Starbucks sales come from loyalty members (and how to steal their behavioral addiction playbook)

Dana Darr
Product StrategyProduct Strategy
+3+3
How Designjoy Turns Subscriptions Into Profit Magnets

How Designjoy Turns Subscriptions Into Profit Magnets

The UX psychology behind $3.1M in productized service revenue (and how to steal the blueprint)

Dana Darr
Customer AcquisitionCustomer Acquisition
+1+1
Why Your Landing Page is Silently Screaming at Visitors

Why Your Landing Page is Silently Screaming at Visitors

Your landing page is leaking money, and it’s happening above the fold.

Dana Darr
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