Last updated: June 2025 ✅

Author: Dana Darr

Business needing monthly consulting?

  • Feel confident as we improve critical revenue flows in your product with science-based improvements.

  • Create a strategy to go from idea to a recurring revenue system using LinkedIn and Beehiiv.

  • Focused and fast. Suited to your custom needs to improve your design, marketing, or business.

  • Meant for creative entrepreneurs, founders, designers.

Speak directly to the creators shaping tomorrow’s digital products—today

Product Potion is a weekly newsletter that transforms UX psychology and product strategy into actionable, high-converting experiments for early-stage founders and creative entrepreneurs.

We’re taking on limited sponsors, reach out to [email protected].

Newsletter Stats

  • Audience: 122

  • Open rate: 51.72% (last 4 weeks)

  • Click‑through rate: 9.05% (last 4 weeks)

Audience Demographics

  • Age: Core 24–40, with a sweet spot at late-20s/early-30s

  • Geographic: 90% US-based audience

  • Career Stage:

    • Founders & product leads

    • UX/UI & growth designers leveling up into strategy roles

    • Solo creators / indie hackers monetizing side projects

Why Sponsor Product Potion?

  • Small but Mighty Crew – Hundreds of hand-picked founders, designers, and indie hackers with a 50%+ average open rate—your brand lands in nearly every inbox.

  • Action-Takers – Early reader feedback shows they implement Product Potion tips within days, so your offer reaches people who actually ship.

  • Clicks that Count – Issues clock an 9%+ click-through rate—above the typical B2B newsletter benchmark, meaning even one placement drives meaningful traffic.

Past Partners

Sponsorship Package and Process

All packages include white‑glove copywriting, one revision, and live click reporting.

Potion Package

Deliverables

3 primary ads (1×/wk)

Reach & Clicks

~9 clicks

Flat Fee*

$55

Brew Package Most popular

Deliverables

6 primary ads (1×/wk)

Reach & Clicks

~18 clicks

Flat Fee*

$99

Spell Package

Deliverables

1 sponsored deep‑dive (newsletter + blog)

+ 3 primary ads

+ 2 LinkedIn posts

Reach & Clicks

~25-30 clicks

+ evergreen SEO traffic

Flat Fee*

$330

Cauldron Package

Deliverables

Spell package plus…

+ 60‑sec YouTube shout‑out

+ social clip repurposing

Reach & Clicks

Custom

Flat Fee*

Starts at $500

Click counts are projections based on current open/CTR averages. Prices reflect a $5–$8 CPC range for B2B newsletters and will adjust as our cauldron bubbles over. Email for further customized packages.

Primary Ad Specifications

  • Placement: top 30% of the newsletter

  • Copy length: 50‑100 words + headline

  • Links: up to 3 (all point to same landing page)

  • Optional: 1200×600 image or GIF, provided 48 hrs before send

Sponsorship Process

  1. Contact: Email [email protected]

  2. Book: Fast setup with secure Stripe payment

  3. Approve: We draft copy → you approve

  4. Results: Receive detailed performance report within one week.

  5. Repeat: Lock in renewals at current rates before they rise bi‑monthly.