Customer Acquisition

A tag focused on the how—from outreach to offers to messaging that works.

Product StrategyUX/UIPsychologyDigital ProductCustomer AcquisitionEarly TractionAudience BuildingBusiness StrategyMonetizationFounder Lessons
Customer AcquisitionCustomer Acquisition
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Why Your Landing Page is Silently Screaming at Visitors

Why Your Landing Page is Silently Screaming at Visitors

Your landing page is leaking money, and it’s happening above the fold.

Dana Darr
Product StrategyProduct Strategy
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Why Your Users Are Silently Screaming (And How to Fix It)

Why Your Users Are Silently Screaming (And How to Fix It)

The brutal truth about why most products confuse the hell out of their users, plus the simple framework that turns confusion into conversions.

Dana Darr
Product StrategyProduct Strategy
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Costco's Billion-Dollar Human Herding Hack (How They're Manipulating You)

Costco's Billion-Dollar Human Herding Hack (How They're Manipulating You)

How a $1.50 hot dog fueled maze can teach you to build stickier products.

Dana Darr
Customer AcquisitionCustomer Acquisition
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How to Find Your First 10 Real Fans (Even If You’re Starting From Zero)

How to Find Your First 10 Real Fans (Even If You’re Starting From Zero)

Forget the hacks. Build momentum by showing up, asking better questions, and getting uncomfortable.

Dana Darr