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Founder Lessons

For personal reflections, mindset shifts, or behind-the-scenes stories. Makes content feel relatable and human.

Product StrategyUX/UICustomer AcquisitionEarly TractionAudience BuildingMonetizationFounder Lessons
Early TractionEarly Traction
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Why Creators Quit Before They Ever Start
3 hours ago

Why Creators Quit Before They Ever Start

If clarity feels impossible, this will help you pick your path in 60 minutes or less.

Dana Darr
Product StrategyProduct Strategy
+2+2
UX Can Add $100K+ in Revenue—While Your Competitors Argue About Button Colors
May 16, 2025

UX Can Add $100K+ in Revenue—While Your Competitors Argue About Button Colors

Most teams obsess over pixels. Smart ones print profits.

Dana Darr
Product StrategyProduct Strategy
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What Trader Joe’s Gets Right About UX (That Most Apps Miss)
May 09, 2025

What Trader Joe’s Gets Right About UX (That Most Apps Miss)

$3.5B in revenue without a rewards program? Trader Joe’s is a masterclass in user psychology. Here’s how to steal their playbook.

Dana Darr
Customer AcquisitionCustomer Acquisition
+2+2
How to Find Your First 10 Real Fans (Even If You’re Starting From Zero)
Apr 25, 2025

How to Find Your First 10 Real Fans (Even If You’re Starting From Zero)

Forget the hacks. Build momentum by showing up, asking better questions, and getting uncomfortable.

Dana Darr
Product StrategyProduct Strategy
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Gordon Ramsay's Secret UX Recipe: Kill Your Features & Double Conversions
Apr 18, 2025

Gordon Ramsay's Secret UX Recipe: Kill Your Features & Double Conversions

What a potty-mouthed chef can teach us about crushing choice paralysis.

Dana Darr
Proven UX psychology and strategy to help creators grow their audience, boost retention, and build sticky digital products without second-guessing every step.

Product Potion

Proven UX psychology and strategy to help creators grow their audience, boost retention, and build sticky digital products without second-guessing every step.

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