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Founder Lessons

Founder Lessons

For personal reflections, mindset shifts, or behind-the-scenes stories. Makes content feel relatable and human.

Product Strategy UX/UI Psychology Digital Product Customer Acquisition Early Traction Audience Building Business Strategy Monetization Founder Lessons

Product StrategyProduct Strategy

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Why Your Users Are Silently Screaming (And How to Fix It)

The brutal truth about why most products confuse the hell out of their users, plus the simple framework that turns confusion into conversions.

Early TractionEarly Traction

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How to Choose Your Best Idea (Without Second-Guessing It for 3 Weeks)

Drowning in ideas? Use this 4-step clarity filter to pick the right one, fast, and build something you’re proud of.

Early TractionEarly Traction

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Why Creators Quit Before They Ever Start

If clarity feels impossible, this will help you pick your path in 60 minutes or less.

Product StrategyProduct Strategy

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UX Can Add $100K+ in Revenue—While Your Competitors Argue About Button Colors

Most teams obsess over pixels. Smart ones print profits.

Product StrategyProduct Strategy

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What Trader Joe’s Gets Right About UX (That Most Apps Miss)

$3.5B in revenue without a rewards program? Trader Joe’s is a masterclass in user psychology. Here’s how to steal their playbook.

Customer AcquisitionCustomer Acquisition

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How to Find Your First 10 Real Fans (Even If You’re Starting From Zero)

Forget the hacks. Build momentum by showing up, asking better questions, and getting uncomfortable.

Product StrategyProduct Strategy

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Gordon Ramsay's Secret UX Recipe: Kill Your Features & Double Conversions

What a potty-mouthed chef can teach us about crushing choice paralysis.