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Product Strategy
+2
Feb 13, 2026
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8 min read
And it's not your product, it's the 47 micro-decisions they're making before seeing any value.
+1
Feb 6, 2026
7 min read
Why fake urgency kills trust faster than it builds revenue.
Jan 30, 2026
How removing one decision made them billions (and how to steal it).
Jan 23, 2026
How to remove friction using 4 science-backed principles.
Jan 16, 2026
Here's why commitment beats optimization (and how to finally pick one direction)
Jan 9, 2026
Most products don't have a conversion problem. They have a first-win problem.
Jan 2, 2026
6 min read
I grabbed a random product and simplified their onboarding flow in half. Here's the visual breakdown showing you what's killing conversions and how to fix it.
Dec 26, 2025
9 min read
A simple, science-backed gut check to see if someone understands your product in the first 10 seconds, and what to cut when they don’t.
