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Hey, {{first_name | product-preneur}}!
Sometimes you're just poking around doing research and you stumble on a golden nugget so good you have to stop and shout about it. They call those golden boulders. That happened this week.
I went and used Rankd like I was Avery’s first customer, and I kept muttering "that's smart" under my breath. None of this is some secret formula to a potion. It's creative borrowing, and at this point nothing's original anyway, so we might as well borrow well.
Here's what Avery gets right on her landing page that you can steal for yours this week.
Potion of the Week
Avery didn't need a design agency or a $10,000 Webflow build for Rankd. She just made a few decisions in a row that most skip, and I want to walk you through my favorites.
Above the fold, the headline does two jobs in two colors. Black text says "You built a great app." That's the visitor's reality. Orange text says "We help users find it." That's the promise. Most of us cram both into one sentence and it reads like a pile of vomit. She split the problem from the solution visually, so the visitor feels seen.
Right under it, no email form. Just a text field for your app name and a button that says "Analyze my app." You use the product before you ever hand over your inbox. Value first, email after. That reversal is why people stick around.
Then, before I even had to scroll on my laptop, there's a quick lil GIF showing exactly what the product looks like and does. Fast enough that you're not bored, slow enough that you actually get it.
Right after the GIF, she drops in a row of real App Store icons with a couple "your app" placeholder cards mixed in. Not a logo wall of enterprise clients you'll never be. It's a visual that says your app belongs here, next to these. Identity-based social proof, and it kills the "is this for someone like me" hesitation like you’ve been hit with bear mace. Effective.
Then the numbers land before any explanation. 10,000+ apps tracked. 50,000+ keywords monitored. 40+ countries. Daily rank updates. Your brain wants proof before it wants an explanation, and she gave it proof immediately.
My favorite part is at the bottom. The founder section isn't a bio, it's an objection handler.
"Hey, it's Avery," with her photo, and copy that names your exact frustration before you can ask it: "I tried a bunch of ASO tools but they were all too expensive or complex. I didn't want to spend hours learning 20+ features, I just wanted to know what to fix."
Four years at Apple.
Ten thousand plus users.
The CTA says "Start ranking," not "Sign up."
Every word here is working. Most founder sections are just a boring headshot with a bio nobody reads.
None of this needed a redesign. A headline that separates problem from promise, a way to give value before you ask for an email, and a founder section that handles objections instead of telling a story.
Three decisions. All free.
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Corking Things Up
Steal one of these this week. Preferably the one that made you wince just a little, since that's usually the one you're actually avoiding. Trust me, I know.
What's one thing on your product page right now that you know isn't working but haven't fixed yet? Reply and tell me, I read every one!
👋 I’ll see ya next week! — Dana
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